Over the past 10 years, we have helped companies order promotional products. With our extensive experience, we are now proud to be the primary source for these items. We are excited to serve as a source for promotional products, which gives us access to hundreds of suppliers and thousands of products. This allows us to provide our clients with the top promotional products on the market, and assures that they are getting the right type of product for their business needs.
Do promotional products help drive brand awareness?
We have found that no matter what type of business you work in or who your target audience is chances are you have ordered promotional products to enhance your marketing efforts, or have at least thought about ordering them. Using promotional products as a marketing tool is often debated. Does something as small as a pen with my logo on it truly leave its mark? It might be hard to believe – but yes it does! Did you know that:
• 8 in 10 people like receiving promotional products
• Almost 9 out of 10 people can recall the company that gave them branded promotional products
• More than 60% of people who receive promotional products will look the brands up online later
• 84% of consumers say they use promo products when they represent brands or causes they know and like
• 78% of consumers enjoy receiving free stuff from companies and brands they love
• 3 of 4 people would likely switch brands if they received a promotional product from a brand that they had not previously worked with before
• 85.4% would rather receive a promotional product than a promotional email
All of these stats are great, but we think that you still need a thought out plan when it comes to ordering promotional products.
What type of promotional products should I be ordering?
Every type of business and organization can use promo products, like manufacturers, colleges, hospitals, doctor offices, and more. Promotional products are ideal for giveaways at events, trade shows, product launches, and fundraisers. The market is saturated with options – which can be overwhelming. Is it best to start with the goal of your promo item. Is it to drive brand recognition at an event with thousands of people in attendance, or is it to say thank you to a loyal customer?
Next, we advise our clients to set their budget. For example, a thank you gift for a loyal customer you may spend $50 on one well thought out high-quality item, but for an event with thousands in attendance you may spend $0.50 per item.
No matter how much you spend on a promo item it all comes down to what will people use or talk about. What do your customers use each day that would excite them to use if it had your brand on it? What would they actually spend their own money on? Whether it be a nice tumbler, cooler, or hat DigiLinq Marketing is here to help.
How can DigiLinq Marketing assist you in finding the right promotional products?
We have been there. We have been in the budget planning meetings at large corporations debating how much should be spent annually on promotional items, we have been at a trade show stuffing hundreds of bags with giveaways, we have handed out t-shirts at conferences and seen people’s excitement over receiving a free shirt, and we have also heard the complaints – this won’t fit in my bag, if I receive one more cheap water bottle, I don’t need any more coffee cups. Many of these complaints may have simply been resolved by choosing the right promo item for the audience.
So when we say we get it we truly do! We know how to source the right type of promo product for the right type of event. We won’t just sell you something unless we see the value in it. We can help you make sense of the thousands of promotional product options that are on the market, and find what works best for your brand to make your next giveaway a hit with your customers.
You can use promo to elevate your branding strategy, increase awareness about your products and services, and connect with customers and prospects in the community in a way that you never have before. Whatever marketing goals you have, promo can help you meet or even exceed them!
Ready to kick-start your promotional products strategy? Reach out to us to get started! You can browse our promotional products offering here.
Sources:
https://www.sageworld.com/blog/index.php/2020/11/24/25-insane-but-true-facts-about-promotional-products-2
https://media.ppai.org/ppai-magazine/hungry-for-promo/#:~:text=Case%20in%20point%3A%2084%25%20of,%2C%20jumping%2030%25%20from%202021
https://www.ppai.org/media/7062/21consstdy-info-ol.pdf
