‘Tis the season for pumpkin spice, falling leaves, and finalizing your marketing strategy for the following year. This can be a cumbersome task that can leave you wondering where to even start. I have managed six figure marketing budgets for companies and it always comes back to the basics no matter the size of your budget.
▫️Conduct Research – Research your competition and your customers. Get out there and take a look to see what your competition is doing and what your customers need/want. Conduct that SWOT analysis. One of the best places to conduct your research is a simple Google search. Another avenue that is always great are magazine/media subscriptions. This will give you a feel for what the competition is marketing and how much.
▫️Define Your Target Audience – Begin to define who you really want to target. Who will be most interested in your product and who it makes sense to spend time and resources targeting. The last thing you want is to spend the whole year targeting the wrong audience. Sometimes it can be tricky to define that audience, but once you spend the time and get it right you won’t be disappointed.
▫️Make Goals & Budget – Goal setting is extremely important in every yearly plan. This can start out as simple as getting out a pen and paper and making a list. Once you have this list of goals, you are then able to set your budget around those goals.
▫️ Prioritize – The most important step and sometimes the hardest. Once you have a set budget this will help you to prioritize what’s most important, and assure that you are spending your money in all the right places. You can’t tackle everything at once, and maybe you have goals on your list that don’t align throughout the entire company. This will be key in creating a solid marketing plan.